We have in our pockets a device that has instant access to nearly every piece of information known to mankind. So why is it so hard for me to cut through the clutter and get a somewhat applicable answer to a basic question? Geez, I just wanted advice on “growing tomatoes” (29,800,000 search engine results).
So recently I found myself proclaiming that the information age should be renamed the “too much information” age when my friend Mark chimed in. He reminded me that “the person who asks the best question always gets the best answer.” His simple statement hit me like a tidal wave. My problem was me! When I find myself struggling to find a good enough answer, I most certainly have not asked a good enough question. “What light conditions are optimal for growing indeterminate tomatoes indoors in the winter?” (230,000 results and the first five are really good ones!)
This simple concept has fundamentally changed the way I think. Consultants tend to boast that they have the right answers, but a truly valuable consultant should also have the right questions. This reminds me of something that I used to do for clients called “Defining the Bullseye,” but I’ll save that for another day.